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Selling Your Art Workshop

Selling Your Art Workshop

(Inner & Outer Game)

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  • Is it hard for you to sell your art? Do you think that being a good sales person requires you to be pushy or manipulative?
  • Are you confused about what to do or say when someone walks into your studio to look at your work?
  • Do you frequently wonder how the art sales process works and how to do it right
    If you answered YES to any of these questions then this workshop is for you!

Many artists find selling their art a hard and daunting experience.  Finding the people that will love and buy your work is no easy task plus putting a monetary value on your self-expression can feel confusing and complicated.   On top of that, most artists perceive selling as a somewhat fake and deceitful endeavour where you have to convince someone to acquire your work. With these kinds of ideas it's no wonder so many artists stay away from learning how to sell altogether. It’s easier to stick to the belief that the art will sell itself or resign to the idea that you simply do not have the personality to be a good sales person.

Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results, You may even start enjoying selling your work and getting to know your buyers and collectors

In this 2-hour workshop you will learn:

·       The top 5 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together.

·       A new paradigm for looking at selling that feels more authentic, engaging, and fu

·       The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process

·       How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy 

·       Tips and ideas on how to cultivate collectors 

What people are saying about this workshop…

“Martha - your workshop was the best money I ever spent.

 It has enhanced my professional life over and over again.  This past weekend I did

the stARTup Art Fair in LA and made more sales than ever before in my career which

 more than covered what I paid to do the fair and I even made a small profit. Thank You!”


Victoria Heilweil, Photographer

San Francisco, CA

I loved that your workshop was so pleasant and full of good ideas. 

 It made me feel more lighthearted about selling!  Your advice  about being 

"welcoming" and introducing yourself really spoke to me! I tried it at open studios and it worked, I was always wondering if people would think I was kind of vulture-like and "attacking" them if I said hello.  But no, about 95% of the people who I welcomed seemed  very pleased to be noticed, and it was easy to have a conversation, connect

and say something more to them or turn quiet if they seemed to want to look on their own. 

I felt very comfortable with this.  Thank you!

Marc Ellen Hamel, Painter

San Francisco, CA

“Thank you Martha Zlatar! You're presentation and material were very informative and helpful to me. I also enjoyed your teaching style. You have a great command of the class and moved through the material in a manner where each student felt that their concerns or questions were addressed. That's hard to do with 31 different artists (kind of like herding cats). I immediately went home and cleaned up my studio (for better presentation to my buyers) and contacted several of my previous collectors to share some of my new work. Low and behold I closed a deal on Sunday.  Even if you "think" you know how to sell art, these reminders help you stay present and proactive in the selling dance”.


Sue Warhaftig, Painter

San Rafael, CA

About Martha Zlatar


Martha has advised emerging and mid-career visual artists on realizing their artistic goals for the last 16 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs. 


Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

Her 30 years of diverse business experience took her to the worlds of Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she was also a Consultant for the Small Business Development Center in San Francisco and Oakland.

Martha also lectures on Selling Your Art, Marketing Alternatives for Your Art, Unleashing Your Creativity and co-facilitates creativity workshops like Crouching Tiger Hidden Artist and Walking in This World.

Her eclectic background brings a fresh and new perspective to the art business world and the Arts Community. She is originally from Colombia, has a degree in Marketing, an MBA, and is fluent in Spanish and French. Though she enjoys photography, collaging, improv acting, dancing and drawing with tea and ink, her true passion still remains “personal transformation” and inspiring that in others.